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In a recent report published by eMarketer , itestimates that in 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total US population. The break downs are Hipanic 68.9%, Black 68.6%, White 65.4%, Asian 63.7% Hispanics are also more likely than the general population to use social media to query their
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An industry survey was recently released by research firm Gartner citing that digital advertising ranked as one of the top digital marketing tactics. Other findings within the report included that, on average, 28% of marketers have shifted some of the traditional ad budget to digital channels. The survey is based on 253 marketers from U.S.
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On the offical AdWords blog, Google has declared its strict policy against various advertiser that could be misflagged as Bad Ads. http://adwords.blogspot.com/2013/01/ads-security-2012-retrospective.html Many advertisers have struggled or be accidently suspended by Google as they do not know the guideline Google have in placed to protect its users. When you are ready to advertise with Google,
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“How should marketers define search and what will it look like in 2013? What to expect from on-site search and in mobile applications? As new technologies emerge, how will marketers measure interest-based marketing in alternative types of interactions, connecting messages across media?” OMMA
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Today we will be sharing 5 simple steps to increase the performance of your AdWords Campaign. 1) Enable Ad Sitelinks function – Ad Sitelinks allow you to extend the value of your existing AdWords ads by providing additional links to specific, relevant content deeper within your site. Rather than sending all users to the same
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“With the presidential election less than three months away, politics and political marketing are once again in the spotlight. But even when the campaign season is over, brand marketers who pay attention to the social media efforts of the presidential campaigns can benefit from some enduring takeaways. Those charged with marketing a politician– unlike most
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“To end the day of exploring RTB’s effect on media buying and planning, we consider where this new data-driven complexity leads us across all areas of marketing, consumer empowerment and media creation. Does programmatic trading offer but a glimpse of the agency’s inevitable future as media fragments across scores of platforms, now impossible for humans
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Most of the issues the RTB industry believes are hurdles are well understood and getting resolved. As the foremost media industry forecaster, MAGNA GLOBAL will share their POV about the real issues standing between RTB and hyper growth. Video streaming by Ustream
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Among all of the streams of interactive data now available, social media casts off the biggest gusher. But has social media, as a source of targeting data and as an environment for targeted advertising, really panned out? Since we started talking about social as data and “social graph targeting” three years ago, what best practices
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