As the targeting technologies become ever more precise, political campaigns are running into the same challenge as consumer marketers: audiences that can be more finely segmented than the message. Without content that speaks directly to the values and concerns of a given voter, all that tech and targeting is squandered. Digital targeting finds voters. Are

Google, Facebook, Pandora and Twitter have been the main beneficiaries of digital campaigning in recent cycles. But what have we learned about how voters actually use these major channels of information and sharing and what impact they have on political decision-making. We ask the top platforms to share recent learnings as well as differentiate their

Data, targeting, profiling, the new wizardry of digital campaigning – all captured media attention in the campaign of 2014 – but did they capture votes in the end? We start our Marketing Politics 2015 conference by assessing where the money really flowed in and around digital channels in the last cycle. Did we see budgets