As the targeting technologies become ever more precise, political campaigns are running into the same challenge as consumer marketers: audiences that can be more finely segmented than the message. Without content that speaks directly to the values and concerns of a given voter, all that tech and targeting is squandered. Digital targeting finds voters. Are

Google, Facebook, Pandora and Twitter have been the main beneficiaries of digital campaigning in recent cycles. But what have we learned about how voters actually use these major channels of information and sharing and what impact they have on political decision-making. We ask the top platforms to share recent learnings as well as differentiate their