Shopping & Feed
We’re Your Comparison Shopping Management Agency!
What is Comparison Shopping Management Anyway?
If you’ve ever searched for a product online, from wedding shoes, a new TV, to vitamins, you probably interacted with a Comparison Shopping Engine. Type a product description as a keyword into a search engine and you will see results from a Comparison Shopping Engine that aggregates products similar to your query from many different branded websites. Here you can look at product images, view price, and more importantly easily compare products side by side.
However, your brands and products don’t magically appear on the Comparison Shopping Engines all on their own. A Comparison Shopping Management specialist creates and manages listings, which is the first step to ensuring your brand’s product is in a competitive position on Comparison Shopping Sites.
What you probably don’t know…
Did you know that 40% of the total online audience visits Comparison Shopping Engines? Even more interesting, 75% of online shoppers’ purchase decisions are influenced by Comparison Shopping Sites.
Any e-commerce or retail-based company knows that reviews can make or break your product’s success. In today’s world, there is a discussion happening around your brand and products whether you participate or not. It’s important to take control of the noise on Comparison Shopping Engines, review sites, and social networks to ensure your brand is offering the best possible online presence, increase traffic and ultimately grow product sales.
What is Comparison Shopping Management all about?
AimVenture has developed a full-service solution to streamline Comparison Shopping Management and drive increasingly higher returns from this critical advertising channel. Your account is managed daily by experienced Comparison Shopping experts, dedicated to ensuring your business stays ahead of the competition.
We have developed longstanding relationships with the major Comparison Shopping Engines and have an in-depth understanding of each engine’s specific format and categorization requirements. Combining the latest technology to submit and track data feeds with the insight of comparison shopping specialists, enables us to deliver superior results.
Growing Client Accounts and Getting the Best Possible Return
At AimVenture, the goal of the Shopping & Feed Division is to provide the best available Shopping solution, and to help grow your accounts with the best return possible. In order to do this, we actively manage a number of different services, including Google Shopping & Bing Shopping, Data Feed Management, and Comparison Shopping Engines (CSEs).
Our Shopping & Feed Division provides a full-service solution, importing your raw data feed, manipulating and optimizing the feed for each particular channel, and managing your campaigns and accounts with complete oversight.
Our highly trained team will provide you with insightful strategy and execution for the feed, as well as for campaign management and optimization.
Core Shopping & Feed Services
Google Shopping & Bing Shopping
Full Service Team and Continuous Monitoring of All Accounts
Because of Shopping’s rapid growth across the industry, your brand needs a dedicated team to help you manage your presence in the marketplace – it’s essential for success. The members of our Shopping & Feed Division have great knowledge and experience within this space. AimVenture manages all aspects of Google Shopping & Bing Shopping campaigns, for clients that feature a few thousand products, and clients with tens of millions of products.
As part of our strategy, we continuously optimize the campaign to maximize results and to gain the best return on investment. Through our use of data feed platforms, we transform your data to create a much fuller and robust feed; from that point, we structure the account accordingly and break out items using key data points. Leveraging the power of strong segmentation (having more than just a handful of breakouts), we’re able to bid more efficiently, to improve budget allocation, and to prioritize strong areas vs. weak ones.
We also work closely with our Paid Search team to ensure success and relevant learning across the entire account. When products perform well for Shopping, for example, we’re able to quickly build out those particular products within Paid Search, and vice versa.
Data Feed Management
Continuous Optimization to Maximize ROI
At AimVenture, we believe strongly in the importance of data feed quality. Each data point plays a role in the success of a Shopping campaign, and we optimize toward each of those data points.
Our Shopping & Feed Division experts are able to transform any raw data feed into an optimized product feed, by importing your raw data, then manipulating the data for each unique channel. Whether it’s related to Google Shopping or Bing Shopping, CSEs, Display/Retargeting, or Social Media, our team manages your data to bring you the highest quality results possible.
We work with industry-leading data feed management platforms, including ProductsUp, Mercent, and GoDataFeed.
Comparison Shopping Engines (CSE)
Evaluating the Competition to Stay One Step Ahead
AimVenture’s Shopping & Feed Division focuses on the full spectrum of the CSE landscape, and not just on a single aspect of it, actively looking for new opportunities and researching your brand’s competition within the CSE landscape.
Because of this strategy, we’re able to list our client’s products on various CSEs, including eBay Commerce Network, Polyvore, Shopzilla/Connexity, Nextag & more. Just as we do with Google Shopping & Bing Shopping, we optimize your data for each individual channel, ensuring maximum return on investment.
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If you’re ready to get the most from your Comparison Shopping Management, contact us for your FREE audit today.